Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.
Assess Competitors’ On-Page SEO
Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing. In the last section we briefly discussed some tools for keyword research, but in this section we want to share with you the top four SEO tools. The Google Keyword Planner is a free tool that can give you some insight into effective keywords for your industry. The Google Search Console can also be used to explore new keywords. Another good trick is to check out what content your main competitors have posted. No two businesses are the same but you may get some inspiration from a popular piece of content they have featured on their site.
Google サーチコンソールとは？できることや使い方をわかりやすく解説
Links to your homepage are good, but most natural links won’t be to a homepage unless they’re mentioning your brand name specifically. Google expects the links you get pointing to your site to be relevant. Paying $100 for 1,000 links won’t get you what you’re looking for. If you’ve optimized your website and content, it’s now time to move onto your off-page SEO. These are all of the activities you do outside of your site to boost SEO.
- They should be able to find the high-quality content they’re searching for and easily navigate your site to convert.
- Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility sites.
- With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search has become crucial.
- Websites can improve LCP by improving the server response and removing any page resources that block the user.
- The traffic from all the long-tail variations will very likely be higher than your main keyword, making more extensive content a win-win.
However, if you’re on a different host and haven’t yet installed an SSL certificate on your site, check out our in-depth HTTP to HTTPS migration guide. At Kinsta, all sites are automatically protected by our Cloudflare integration, which includes free SSL certificates with wildcard support. This means you don’t have to manually configure an SSL on Kinsta. Sometimes, the URL of a new page you’re about to publish on your site is not ideal in terms of SEO and needs to be optimized. Redirecting any duplicate URLs to the originals will ensure all ranking signals go to a single version, giving it a better chance of showing up in the search results.
Over 40% of all websites in the world are operated on WordPress; that’s why implications for WordPress and its users are so important to us. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Networking and partnering with other local SEO Anomaly businesses and influencers can significantly boost your local authority and visibility.